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Top things to do in Dubai

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Adventure, culture, food, shopping – name it and you'll find it here in Dubai.

A city that’s made for bucket lists, Dubai has an incredible array of memorable experiences for every explorer. Discover the latest family hotspots, treat yourself to an award-winning spa ritual, unearth centuries-old history, savour new cuisines, or simply spend the day at the best Dubai attractions under the sun. Holidays are made of this.

Start exploring

Shoppers at Dubai Hills Mall

New & Trending

Check out the latest hotspots and attractions to add to your next holiday.

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Sights & Attractions

Discover iconic Dubai landmarks and record-breaking attractions

Dessert, Sand Boarding

Experiences

From desert dunes to dancing fountains, take in Dubai's unique experiences.

Ramadan Al Fahidi

Arts & Culture

Explore Dubai's culture through traditional spaces and modern art districts.

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Shopping

Indulge in tax-free shopping at high-end malls and charming souks.

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Eat & Drink

From street food to fine dining, taste a world of flavours in Dubai.

dubai creek dhow water adventure boat crossing

Dubai itineraries

Find some vacation inspiration with our curated holiday itineraries.

Sunset Beach Dubai

Beaches in Dubai

Welcome to the good life. Thanks to Dubai's impressive coastline, you're guaranteed a beach holiday like no other on our shores.

Experience it all in Dubai without missing out – enjoy a fun-packed itinerary in the city by taking advantage of our incredible attraction deals.

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