Top things to do in Dubai
Adventure, culture, food, shopping – name it and you'll find it here in Dubai.
A city that’s made for bucket lists, Dubai has an incredible array of memorable experiences for every explorer. Discover the latest family hotspots, treat yourself to an award-winning spa ritual, unearth centuries-old history, savour new cuisines, or simply spend the day at the best Dubai attractions under the sun. Holidays are made of this.
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New & Trending
Check out the latest hotspots and attractions to add to your next holiday.

Sights & Attractions
Discover iconic Dubai landmarks and record-breaking attractions

Experiences
From desert dunes to dancing fountains, take in Dubai's unique experiences.

Arts & Culture
Explore Dubai's culture through traditional spaces and modern art districts.

Shopping
Indulge in tax-free shopping at high-end malls and charming souks.

Eat & Drink
From street food to fine dining, taste a world of flavours in Dubai.

Dubai itineraries
Find some vacation inspiration with our curated holiday itineraries.

Beaches in Dubai
Welcome to the good life. Thanks to Dubai's impressive coastline, you're guaranteed a beach holiday like no other on our shores.
Experience it all in Dubai without missing out – enjoy a fun-packed itinerary in the city by taking advantage of our incredible attraction deals.
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